Why Your Website is the Hub of Your Marketing Wheel

A website is your most important online asset.

The site does not need to be fancy, but your need at least a basic site.

Here is what a decent website does for a business:

Functions at least as an online brochure for your organization.
Describes you, your products, and services.
Provides ways for people to contact you.
Can sell your products and services online.
Allow you to capture contact information if they sign up for your newsletter or free product.
An easy website address can be communicated through email, in conversation, on business cards, on webinars, on social media, in television and radio ads, and other communication and advertising media.
Post and Announcements provide good enticements for people to visit your site.
Can host your landing pages.
Provide information that would be expensive to provide with people in person or on the phone.

How The Marketing Wheel Works

With the Marketing Wheel Model, all of the marketing efforts direct people to the website in general or to specific landing pages on the website.

Those landing pages then entice the visitor to some sort of action which could be:

While it is possible to treat Facebook Pages and other platforms as a hub, here is why a website is better:

It is yours. You own the website and domain.
You have almost unlimited things you can do with the website.
Other platforms can disappear, change their terms of service, or lock you out.
You will have limited control over appearance, function, and traffic to your page.

Better to use the various other platforms to direct people to your website.

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