Like any acronym, the meaning of B2B is not immediately obvious.
Sounds like it could be a code word for something in one of the Fifty Shades of Grey books.
Could be, though I am not going to read through the books to find out.
B2B is short hand for Business to Business. Also sometimes written as B-to-B.
B2C is Business-to-Consumer. Sometimes written as B-to-C.
A Business-to-Business company provides products and services for other companies.
A Business-to-Consumer company provides products and services to consumers for personal use.
Business-to-Business Copywriting
Business-to-Business Copywriting can sound a little mysterious and a little intimidating for writers and businesses alike.
It need not be.
Simply put, companies need to tell other companies about their products and services, how they can help their business, and why to choose them over other solutions?
Most businesses use a lot of different ways of doing that, including:
- Websites
- Content Marketing Posts
- Product Brochures
- Product Manuals
- Print Advertising
- Radio Advertising
- Social Media Content Marketing
- Webinars
- Product Overview Videos
- Product Demonstrations
- Email Marketing Campaigns
- Email Newsletters
- White Papers
- Review Articles
- Product Catalogs
- Podcasts
- Direct Response Marketing
- Much more
Opportunities For Writers
The good news is that most successful companies do some or all of the above.
So they need lots of writers.
Chances are that you have worked in a few industries and have experience. Perhaps you sold office equipment, offered accounting services, worked in a salon, or was a specialist in some industry.
That experience is golden for Business-to-Business writers.
You can start in a niche you have experience in or have curiousity about and start there.
In most cases the writing needs to be clear and competent. It does not need to be salesy.
Chances are that potential customers are seeking out information about a product or service and simple need to know more to make a decision.
The other good news is that there is far more demand for solid copywriters than there are copywriters.
So I suggest adding Business-to-Business copywriting to your list of writing services.
Study business copywriting that you like and model that.
You probably have a lot of competence already. And you can learn the craft from trusted teachers.
The most important thing is gaining experience doing it, starting with small assignments with a company.
Opportunities for Businesses
Chances are that you business could use more Business-to-Business campaigns and writing than you are currently using.
I can help you with many Business-to-Business copywriting projects.
Please contact me to discuss how I can help your business.
Greg Dixon
