Blogging is one of the best ways to tell customers about your products and generate sales.
Recent trends show that businesses are blogging more than ever and having success.
Here is some information from an American Writers and Artists Institute (AWAI) presentation on blogging trends, including helping people make buying decisions.
Search engines love blog posts and blogging leads to more links to company websites.
What to Blog?
Blog anything that will attract the interest of your clients and provide information to help them choose your products.
Some ideas include:
- Product Descriptions
- Case Studies
- Useful Tips
- Testimonials
- Product Comparisons
- Company Story
- Company Accomplishments
- Team Profiles
- Special Offers
- Use Case Scenarios
- Smart Ideas
- …
How Long Should the Posts Be?
According to AWAI, posts longer than 2,000 words are more likely to have strong results.
There are a few reasons for this. For one, more words mean that search engines have more to work with. Chances are better that your post will have the phrases that potential clients are using in their searches.
SEO Tip: Use phrases in your text that people use when searching for products and services like yours.
Greg Dixon, The Blog Whisperer
Another reason is that longer posts are more likely to answer the questions that the person may have about your product.
How Often Should I Post?
Posting at least once a week is a minimum.
Once a day is a good target.
It depends on how much you want to share with your customers and your energy and staffing.
How Can I Share The Posts?
The goal is to reuse and repurpose your posts in many places.
SEO TIP: Use the social media meta tags to control how the Title, Description, and Image appear in searches and social media shares.
Greg Dixon, The Blog Whisperer
Suggested places to post links:
- Email Newsletters
Practice Makes Perfect
Study posts that you like, especially for your competetors, and emulate the writing and presentation in your posts.
Write and post often. You will naturally get better with practice.
Need Help?
I am available to help with your blogging, from individual posts to a retainer to create regular posts.
Send me a note and let’s build your business with blogs!
