A biologist can take a square foot of garden or land almost anywhere on earth and spend an entire lifetime studying all of the organisms and how they work together.
Some scientists may pick a single species and devote all their research to it.
Others are more interested in the interactions that create a thriving ecosystem.
The same perspectives come into play with your business.
Often you will hear advisors say things like ‘niche down’ or ‘do what you do best’.
All good as long as you know the entire success ecosystem for your business.
You need to be aware of what needs to be done, even if you don’t do it yourself.
If you are just starting out, you will have few options other than doing it yourself, so you will at least need to create a roadmap that includes all of the elements.
Otherwise, you are looking at the bees without considering the flowers.
Without the sunshine, soil, and flowers, the bees will go extinct. Some believe that if the bees go extinct, humans will soon follow.
What does your business ecosystem look like?
What success elements are missing?
Here are the main components for success if you are offering a course or membership online.
- People who are interested enough in your course topic to pay for it.
- A compelling landing page where people can learn about the course and pay for it.
- A way to deliver the content. The course could be something already completed or something delivered over time. For example, you can teach your content online and put the recordings into a membership area along with supporting materials.
- A way to attract “the bees”. No one will find your landing page unless you attract them there.
- Followup and support.
- Additional offers.
How to Attract The ‘Bees’
One mistake many make when offering products and services is not doing enough to attract clients and customers.
Here are some things to try:
- Pay attention to Search Engine Optimization so that your landing page will appear well in searches and when posted on social media.
- Have great profiles on LinkedIn, Facebook, and other platforms designed to attract and direct to you offer.
- Post related articles often.
- Build a mailing list and mail often.
- Consider paid advertising (only if you are genuinely ready to convert traffic).
- Blog and Vlog.
- Get on other people’s broadcasts as a guest.
- Consider your own YouTube Channel.
- Seek publicity for you and your offer.
- Participate in network events as long as your time will lead to building your business.
- More …
Consider your return on investment of time and money with all things.
Do more of what is working for you, and less of what is not.
Keep moving and aim for progress every day.
My Superpower
There are many things that I am very good at, such as business platforms such as Kartra , video, writing, and course creation.
However, my true superpower comes from seeing the business ecosystem and helping with many of the elements of success.
What Is Your Special Sauce?
Let’s have a conversation about what you offer the world.
Together we can plan and launch your success.
