The key to success in your personal life and in business is in creating transformations for yourself and for others.
Stay on your game and keep going for your dreams. The world needs that special gift that only you have.
Marie Forleo
Dave Dee and other marketers say something like:
‘People don’t want your product, program, or service. They want the transformation that your product, program, or service can deliver.’
Figure out what transformations you can deliver with your special gift and you can create massive success for yourselves and others. The people who get this seem to create abundance effortlessly.
The ones who don’t, struggle.
This exercise is for those of us who struggle to find our special gift and identify the transformations we want to create in our lives and the lives of others. These could be personal transformations, business transformations, or world transformations.
Work through this exercise at least once to find clarity.
This morning I received an email from Marie Forleo about her Marie TV interview with Seth Godin.
The whole from the email sequence through blog post through video through follow-up discussion is a masterclass in marketing practice and proof of the value of list building.
Email Invitation
I am not sure what first enticed me to join Marie Forleo’s list in the first place, though I was glad I did today.
I have often used Marie Forleo TV as examples of how to do video right.
Marie is a fun and natural presence on video on her own and when interviewing someone.
The guests are usually amazing and cover a wide range of topics and interests. Seth Godin is a good example.
The videos have a good mix of onscreen quotes, tweetables, and ideas to remember.
There are now around 300 videos on Marie TV, starting with the first ones with Marie doing the video herself against a brick wall. Today you can get started with your smartphone.
Invitation to Discuss Online
Each video invites the viewer to share their ideas.
Pitch Perfect Branding
Every video starts with “Welcome to Marie TV, the place to be to build
Every episode starts with,
“You are watching marieTV, the place to be to create a business and and life you love.”
Each episode ends with,
“Stay on your game and keep going for your dreams. Because the world needs that special gift that only you have.”
I think Mario Forleo has helped improved the lives and businesses of hundreds of thousands of people around the world.
Calls to Action
The video, the blog post, the website have a number of gentle invitations:
Join the mailing list.
Download the free audio training, “How to Get Anything You Want”.
I signed up for B-School. I have had people say it was the best thing that had ever done for their business and I think it is the best program for online entrepreneurs.
My partner Bonnie signed up for The Copy Cure.
Takeaways For You?
You can do it too. Here are some of the things that Marie Forleo does that you can start building into your marketing strategy.
Here are some of the steps you can emulate:
Have a great website that acts as a hub.
Create great content that you give away for free.
Include easy ways for people to join your list.
Encourage sharing, which leads to more people signing up for your list.
Use many platforms for exposure. Marie uses email, facebook, YouTube, Podcasts, and other media outlet.
Offer great programs.
Over deliver value at every step.
I Can Help
I can help you plan and implement many of the marketing steps that Marie uses.
We don’t need to do at all at once. Marie took many years to build up her business to where it is today and made many mistakes along the way.
Contact me if you would like to start a conversation about your dreams and goals.
gregdixon@sharedvisions.com
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After all that, I would be totally remiss if I did not invite you to join my mailing list!
I will send out useful and actionable posts about writing and marketing to your inbox.
