I was part of the Kartra Beta Test Program in 2017 and have been using it with client projects and my own projects since then. I have implemented most of the Kartra features over that time.
While Kartra is relatively easy to use, there can be a lot of moving parts and options that need consideration.
Why ‘Kartra Whisperer’?
A novel called The Horse Whisperer and a movie with Robert Redford and a young Scarlet Johansson came out in 1998.
In the movie, One Week, Joshua Jackson’s character rides a vintage Norton motorcycle across Canada after learning he had cancer that is likely terminal.
The film credits listed a Norton Whisperer.
Made me laugh.
I have coaxed both an old MGB and an old Honda motorcycle on trips and can imagine it took a fair amount of whispering to get the British motorcycle to the West Coast of Vancouver Island in one piece!
Kartra is much more reliable than old British vehicles.
I have a growing number of clients who ask me to help with Kartra, including:
Tuning up connections that are not quite working.
Creating courses, funnels, and campaigns.
Providing solutions. Sometimes the clients do not know or care what the platform is. They just want stuff to work!
Consulting for the best use of the many Kartra components.
Why You May Want a Kartra Whisperer
Kartra is a platform that can take you from simple sales pages to very complex business implementation including products, courses, and memberships.
Do what you do best, and have The Kartra Whisperer do the rest!.
So let’s chat about your goals and how Kartra and The Kartra Whisperer can help you achieve them!
A biologist can take a square foot of garden or land almost anywhere on earth and spend an entire lifetime studying all of the organisms and how they work together.
Some scientists may pick a single species and devote all their research to it.
Others are more interested in the interactions that create a thriving ecosystem.
The same perspectives come into play with your business.
Often you will hear advisors say things like ‘niche down’ or ‘do what you do best’.
All good as long as you know the entire success ecosystem for your business.
You need to be aware of what needs to be done, even if you don’t do it yourself.
If you are just starting out, you will have few options other than doing it yourself, so you will at least need to create a roadmap that includes all of the elements.
Otherwise, you are looking at the bees without considering the flowers.
Without the sunshine, soil, and flowers, the bees will go extinct. Some believe that if the bees go extinct, humans will soon follow.
What does your business ecosystem look like?
What success elements are missing?
Here are the main components for success if you are offering a course or membership online.
People who are interested enough in your course topic to pay for it.
A compelling landing page where people can learn about the course and pay for it.
A way to deliver the content. The course could be something already completed or something delivered over time. For example, you can teach your content online and put the recordings into a membership area along with supporting materials.
A way to attract “the bees”. No one will find your landing page unless you attract them there.
Followup and support.
Additional offers.
How to Attract The ‘Bees’
One mistake many make when offering products and services is not doing enough to attract clients and customers.
Here are some things to try:
Pay attention to Search Engine Optimization so that your landing page will appear well in searches and when posted on social media.
Have great profiles on LinkedIn, Facebook, and other platforms designed to attract and direct to you offer.
Post related articles often.
Build a mailing list and mail often.
Consider paid advertising (only if you are genuinely ready to convert traffic).
Blog and Vlog.
Get on other people’s broadcasts as a guest.
Consider your own YouTube Channel.
Seek publicity for you and your offer.
Participate in network events as long as your time will lead to building your business.
More …
Consider your return on investment of time and money with all things.
Do more of what is working for you, and less of what is not.
Keep moving and aim for progress every day.
My Superpower
There are many things that I am very good at, such as business platforms such as Kartra , video, writing, and course creation.
However, my true superpower comes from seeing the business ecosystem and helping with many of the elements of success.
What Is Your Special Sauce?
Let’s have a conversation about what you offer the world.
After long anticipation, Kartra recently add searches and quizzes to the mix. Can it replace services like Typeform, Interact, and Bucket.io? That will depend on what you are doing with the other services. My first impression is that Karta has done a good job with this and the integration and automation make it a great addition for Kartra users. I will run through creating a simple survey.
This is especially for you if you have attended workshops by Kim Walsh Phillips, Danny Iny, Stu McLaren, Amy Porterfield, and others and have been inspired to launch your own course.
You may already have the roadmap in mind and simply need to bring it alive.
Although Kartra is my platform of choice, many of the insights in the course can be applied to other platforms such as Click Funnels, Kajabi, Thinkific, and Keap (formerly InfusionSoft).
Kartra is an amazing all-in-one business platform with all of the tools to create, launch, and sell courses and memberships. Services and products too.
Do you have something burning inside you that wants to launch!
A book?
A course?
A membership site?
Something the world does not yet know it needs?
You Can Do It!
I am starting a series of presentation a called How to Launch Damn Near Anything.
Here are some of the topics spread over a number of episodes:
Assess the best project to launch You want to look at a number of possibilities and aim for the best one for you, which is like to by something you love to do, offers something the people want or need (even if they do not know it yet, and will have potential to give you abundance (however you define that. Could me money).
Brainstorm Your Ideas
Create a Plan for Your Success
Build Your Product or Service
Deliver
Market ~ How to Build Your Sales Funnel
How to leverage the first launch to multiple levels and multiple versions of your launch nugget
Please Like and Follow the page to receive notices for presentations.
You can also join my Marketing Wheel Newsletter to receive insights, strategies, tips, and invitations to presentations like Launch Damn Near Anything.
Perhaps the best balance of website and blogging power is to combine the best of what WordPress does with the best of what Kartra does to create an incredible marketing machine.
Here are some of the strengths of each platform.
WordPress Strengths
Blogging Power
Easy translation to multiple languages
Automatic structuring
Thousands of themes
Thousands of plugins for all purposes
Easy collaboration for editors and content providers.
Many hosting and support options.
Multiple editing options with various plugins and page builders.
More …
Kartra Strengths
Landing Pages
Sales Funnels
Membership Sites
Video
Email Sequences and Broadcasts
Gorgeous Designs
Helpdesks
Marketing Campaigns
More …
I offer a range a services for Kartra, WordPress, Marketing, and a combination of all to create an incredible marketing machine for your business.
