This shift may prove to be a blessing as you enable you to gear up to reach a worldwide audience for your message, solutions, and services.
Free Webinar
Signup for a free webinar where I will discuss ways to transform your presentations from live to online.
Some of the presentation tools available include:
Facebook Live
YouTube Live
Podcasts
Social Media Platforms
Online Meetings
Webinars
Free Gift For Attendees
Receive a free guide for quickly transforming your presentations from in-person to online. Most of the tools for doing it yourself are free or inexpensive.
I will also offer a way to work with me to add sales components to your presentations.
My wife Bonnie and I have collective experiences with sales, marketing, websites, video, copywriting, and content creation.
One of our niches is creating and marketing information products such as online courses, workshops, and webinars.
In addition to websites, social media, and WebinarJam, we are building our business and helping our clients with Kartra, a new all-in-one digital marketing platform that launched recently.
Here how we will use Kartra to help our clients succeed:
Build membership sites on Kartra, including video, text, exercises, and illustrations.
Build mailing lists of people interested in the information products and other goods and services. Kartra maximizes and tracks delivery and open rates.
Build sales funnels and opt-in pages to build lists and sell information products and services.
Build pages to augment those of WordPress websites.
Host video on Kartra for use in marketing campaigns and information blogs. Kartra provides detailed analytics about who watches the videos and how far they watch. Offers and other marketing tags can be built into the videos.
Design and build sequences and automations. Say a person opts in to a seven part series on writing. Kartra can automatically send one part a day for seven days. Each mailing could include offers and other calls to action.
Integrate Kartra with WebinarJam to present information and marketing webinars.
Integrate Kartra with payment processors such as PayPal and Stripe to handle all payments.
Kartra integrates a suite of key services that would have taken many platforms such as InfusionSoft, MailChimp, LeadPages, ClickFunnels, Kajabi, and others to achieve.
If you have used or considered using any of these platforms, Kartra is absolutely for you.
The Genius of Kartra is that the platform integrates all of the essential tools in one easy to use and affordable platform.
The site does not need to be fancy, but your need at least a basic site.
Here is what a decent website does for a business:
Functions at least as an online brochure for your organization.
Describes you, your products, and services.
Provides ways for people to contact you.
Can sell your products and services online.
Allow you to capture contact information if they sign up for your newsletter or free product.
An easy website address can be communicated through email, in conversation, on business cards, on webinars, on social media, in television and radio ads, and other communication and advertising media.
Post and Announcements provide good enticements for people to visit your site.
Can host your landing pages.
Provide information that would be expensive to provide with people in person or on the phone.
How The Marketing Wheel Works
With the Marketing Wheel Model, all of the marketing efforts direct people to the website in general or to specific landing pages on the website.
Those landing pages then entice the visitor to some sort of action which could be:
Buy something
Join a mailing list
Call for more information
Get into a sales funnel
Recommend you to others
More …
Why A Website Is The Best Hub
While it is possible to treat Facebook Pages and other platforms as a hub, here is why a website is better:
It is yours. You own the website and domain.
You have almost unlimited things you can do with the website.
Other platforms can disappear, change their terms of service, or lock you out.
You will have limited control over appearance, function, and traffic to your page.
Better to use the various other platforms to direct people to your website.