Greg Dixon has combined superpowers with Niche Domination expert Roy Dickan and writer and presentation coach Betty Withrow to provide everything you need to boost your online presence and effectiveness.
We help you boost sales!
Category: Business (Page 1 of 4)
There are three main aspects to building a successful business:
- Your Offer
- Attracting Customers and Clients
- Delivery and Retention.
Most activities will fall into one of these three areas.
Neglecting any of the areas will not lead to success.
The circle with arrows in the middle indicates a repeating cycle of continuous improvement and growth.
Each workshop on Building Your Online Business will cover one of these areas with examples, strategies, and implementation tips.
Register for the free workshop series at https://www.gregdixon.net/.
You will receive invitations to live workshops, replays, and access to a membership area with recordings and much more.
What does success look like for you?
Is it helping people?
Making sales?
Creating a legacy?
There are many building blocks for creating your success.
I can help you share and sell your special sauce through Digital Marketing, Kartra, and a ginormous treasure chest of tools and experience.
- Course and Membership sites.
- Product and Services sales.
- Landing Pages and Microsites.
- Content Marketing
- Social Media Marketing
- Copywriting (is there anything with works in it that is not copywriting?)
- Video Production and Marketing
- Live Streaming
- More …
Chances are I can provide many of the building blocks for your success or suggest other places to find them.
Kartra is an all-in-one business platform with almost everything you need to grow your business.
Kartra shares features with products like Kajabi, ClickFunnels, Keep, SamCart, Groove, Typeform, MailChimp, and others.
The main focus is on all of the components of sales funnels.
I joke that the name ‘Kartra’ evokes some exotic goddess of commerce!
Everything A Business Needs For Its Digital Hub.
Kartra is like a commercial shipping container full of Lego parts that can be combined to build almost anything for your business.
I was part of the Kartra Beta Test Program in 2017 and have been using it with client projects and my own projects since then. I have implemented most of the Kartra features over that time.
While Kartra is relatively easy to use, there can be a lot of moving parts and options that need consideration.
Why ‘Kartra Whisperer’?
A novel called The Horse Whisperer and a movie with Robert Redford and a young Scarlet Johansson came out in 1998.
In the movie, One Week, Joshua Jackson’s character rides a vintage Norton motorcycle across Canada after learning he had cancer that is likely terminal.
The film credits listed a Norton Whisperer.
Made me laugh.
I have coaxed both an old MGB and an old Honda motorcycle on trips and can imagine it took a fair amount of whispering to get the British motorcycle to the West Coast of Vancouver Island in one piece!
Kartra is much more reliable than old British vehicles.
I have a growing number of clients who ask me to help with Kartra, including:
- Tuning up connections that are not quite working.
- Creating courses, funnels, and campaigns.
- Providing solutions. Sometimes the clients do not know or care what the platform is. They just want stuff to work!
- Consulting for the best use of the many Kartra components.
Why You May Want a Kartra Whisperer
Kartra is a platform that can take you from simple sales pages to very complex business implementation including products, courses, and memberships.
Do what you do best, and have The Kartra Whisperer do the rest!.
So let’s chat about your goals and how Kartra and The Kartra Whisperer can help you achieve them!
A biologist can take a square foot of garden or land almost anywhere on earth and spend an entire lifetime studying all of the organisms and how they work together.
Some scientists may pick a single species and devote all their research to it.
Others are more interested in the interactions that create a thriving ecosystem.
The same perspectives come into play with your business.
Often you will hear advisors say things like ‘niche down’ or ‘do what you do best’.
All good as long as you know the entire success ecosystem for your business.
You need to be aware of what needs to be done, even if you don’t do it yourself.
If you are just starting out, you will have few options other than doing it yourself, so you will at least need to create a roadmap that includes all of the elements.
Otherwise, you are looking at the bees without considering the flowers.
Without the sunshine, soil, and flowers, the bees will go extinct. Some believe that if the bees go extinct, humans will soon follow.
What does your business ecosystem look like?
What success elements are missing?
Here are the main components for success if you are offering a course or membership online.
- People who are interested enough in your course topic to pay for it.
- A compelling landing page where people can learn about the course and pay for it.
- A way to deliver the content. The course could be something already completed or something delivered over time. For example, you can teach your content online and put the recordings into a membership area along with supporting materials.
- A way to attract “the bees”. No one will find your landing page unless you attract them there.
- Followup and support.
- Additional offers.
How to Attract The ‘Bees’
One mistake many make when offering products and services is not doing enough to attract clients and customers.
Here are some things to try:
- Pay attention to Search Engine Optimization so that your landing page will appear well in searches and when posted on social media.
- Have great profiles on LinkedIn, Facebook, and other platforms designed to attract and direct to you offer.
- Post related articles often.
- Build a mailing list and mail often.
- Consider paid advertising (only if you are genuinely ready to convert traffic).
- Blog and Vlog.
- Get on other people’s broadcasts as a guest.
- Consider your own YouTube Channel.
- Seek publicity for you and your offer.
- Participate in network events as long as your time will lead to building your business.
- More …
Consider your return on investment of time and money with all things.
Do more of what is working for you, and less of what is not.
Keep moving and aim for progress every day.
My Superpower
There are many things that I am very good at, such as business platforms such as Kartra , video, writing, and course creation.
However, my true superpower comes from seeing the business ecosystem and helping with many of the elements of success.
What Is Your Special Sauce?
Let’s have a conversation about what you offer the world.
Together we can plan and launch your success.
What does your business look through the eyes of potential clients and customers?
Is it a welcoming place?
Is it confusing?
Where do you lose sales?
Be Your Own Secret Shopper
A friend asked me to tag along as a secret shopper for a Tragically Hip concert. He did not drink, so I sampled the beer, burgers, and other things on his list and gave him feedback to record on his list.
Things like service, quality, wait to get service, friendliness of the server, overall experience, …
You can do the same with your online business.
Put on your ‘Visitor’ hat and walk through your entire operation.
Social Media
- Do you have a social media presence?
- How do you come across?
- Is the messaging consistent?
- Are people engaging?
Website
- Is your website engaging?
- Is it up to date?
- Is it obvious what you are offering?
- Is it easy for people to take actions like subscribing or buying?
- Are your questions answered on the site?
- Is there enough information to make a decision?
Ordering Experience
- Was the process easy?
- Did you receive what you were expecting?
- Where there clear descriptions of the next steps?
Onboarding Experience
- Did your receive what you expected?
For example, you bought an online course. Did you get the access you need? - Where their clear introductions and guidance about how to use your purchase.
Communications
- Did you receive a welcome email?
- Did you receive nurturing emails to make sure you are getting the most from your purchase?
Support
- Is there a place to find help to your questions?
- Can you submit questions or call customer support?
- What is the speed of response?
- What is the quality of the response?
Overall Impression
Be honest now, how would you rate your experience?
- Fabulous! We are doing a great job.
- Wow, that was bad. Now I see why we have trouble attracting and retaining customers. Hell, I wouldn’t even buy from me!
- Decent with rough edges. We can make improvements that will improve the customer experience and increase sales and retention.
Review and Recommendation Report
I can be your secret shopper.
I usually start a connection with a client with a free discovery session.
The next thing could be a paid review and report of the customer experience from the beginning to the end.
From there, you can take action on the recommendations in-house or hire freelancers like me to do it with you or for you.
Sales funnels are the best way to sell your products and services such as:
- Online Courses
- Masterclasses
- Professional Services
- Books
- Videos
- Products
- Subscriptions
- Photography
- Art
- More …
I design and implement customer sales funnel campaigns to sell your products and services.
Funnels can range from simple one-pagers to elaborate campaigns such as:
- Tripwire
- Webinar
- Book
- Cash Machine
- More …
I can help with all of the following:
- Landing Pages
- Copywriting
- Payment Processing
- Bump Offers
- Social Media Marketing
- Email sequences
- Product Creation (including online courses, memberships, and newsletters)
- Video Ads
- Video Content
Free Consulting Session
The first step is to discuss your offers and how I can help promote and sell with full funnels for your success.
Rainmaker Funnel Roadmap
The first step is to design a complete sales funnel that is appropriate for your offer.
Guaranteed Results
Payments for implementation and launch are indexed to success for qualified offers.
Pay out of your profits!
Business traffic specialist Roy Dickan and I have combined our superpowers to offer Total Traffic and Conversion to amplify your business.
Roy increases your online presence and creates traffic. I use business tools like Kartra to create landing pages, sales funnels, memberships, and online courses to convert the traffic to customers and clients.
Free Masterclass
We offer free Total Traffic and Conversion masterclasses on Wednesdays to learn some of our secret sauce.
I am launching a new program to help you take action on creating a life and business you love.
The Business Transformation Alchemy Program is both a process and an action plan to take the steps to manifest and implement the transformations you seek.
Part coaching, part training, and a lot of Done-With-You.
I have a lot of skills and tools in my Transformation Alchemy Treasure Chest.
Greg Dixon
— Your Transformation Enabler
Do you have something burning inside you that wants to launch!
A book?
A course?
A membership site?
Something the world does not yet know it needs?
You Can Do It!
I am starting a series of presentation a called How to Launch Damn Near Anything.
Here are some of the topics spread over a number of episodes:
- Assess the best project to launch
You want to look at a number of possibilities and aim for the best one for you, which is like to by something you love to do, offers something the people want or need (even if they do not know it yet, and will have potential to give you abundance (however you define that. Could me money). - Brainstorm Your Ideas
- Create a Plan for Your Success
- Build Your Product or Service
- Deliver
- Market ~ How to Build Your Sales Funnel
- How to leverage the first launch to multiple levels and multiple versions of your launch nugget
- Topics you ask about
I will be streaming the presentations and discussions on Facebook Live at https://www.facebook.com/gregdixonmarketing
Please Like and Follow the page to receive notices for presentations.
You can also join my Marketing Wheel Newsletter to receive insights, strategies, tips, and invitations to presentations like Launch Damn Near Anything.
