Time may prove that the coronavirus lockdown is the best thing that ever happened to your business
Greg Dixon, March 17 2020
I am available to work with a small number of people to help them take their speak to sell presentation from in-person to online using webinars and evergreen webinars.
You have a product or service that you know people want or need.
You have identified your Ideal Customer Avatar.
You have had success presenting and selling to live audiences.
You are connected with potential customers using email or social media.
You have a good idea where your ideal customers hang out, even if you have not connected with them yet.
To be honest, if you do not have a good handle on most of the above, you may need to retain a business coach and do more work on what you are offering.
We can help you with that, though that mission goes far beyond the scope of this offer.
What is Included In The Special Offer
Review your current presentation and offer. We may need to tweak your presentation to work well in a webinar.
Plan a launch strategy and target date for the first webinar. The package includes running the webinar 3 times with tweaks between each one.
Schedule and configure the first webinar in WebinarJam.
Create a landing page for the webinar with a signup button.
Connect the signup page to a mailing list. I use Kartra. Other integrations are possible.
Invite people to the landing page using:
Email
Blog Posts
Organic Social Media
Paid Social Media
Personal Invitations
Create an Offer Page
Refine the Webinar Configuration. WebinarJam supports the following:
Preloading Presentation Slides
Preloading Video (optional)
Preloading Polls (optional)
Preloading Offers. This is a link to your offer page.
One or more practice runs. You will need to get used to how the webinar presentation works and we need to test all of the components.
Run the Webinars
Create an Evergreen Webinar from the best one.
Value $4,997
Special Offer For People Ready To Rock A Webinar Sale Machine
$497 + 30% of sales Taxes may apply depending on your location. Pay in two payments.
If the first three webinars bring in sales, we simply ramp up promotions and keep running as long as sales are flowing.
Please complete the following form to see if you qualify for the special offer
Webinar Jam 4.0
I use WebinarJam 4.0 Enterprise and Everwebinar 4.0. Click on the graphic below to learn more.
This shift may prove to be a blessing as you enable you to gear up to reach a worldwide audience for your message, solutions, and services.
Free Webinar
Signup for a free webinar where I will discuss ways to transform your presentations from live to online.
Some of the presentation tools available include:
Facebook Live
YouTube Live
Podcasts
Social Media Platforms
Online Meetings
Webinars
Free Gift For Attendees
Receive a free guide for quickly transforming your presentations from in-person to online. Most of the tools for doing it yourself are free or inexpensive.
I will also offer a way to work with me to add sales components to your presentations.
My wife Bonnie and I have collective experiences with sales, marketing, websites, video, copywriting, and content creation.
One of our niches is creating and marketing information products such as online courses, workshops, and webinars.
In addition to websites, social media, and WebinarJam, we are building our business and helping our clients with Kartra, a new all-in-one digital marketing platform that launched recently.
Here how we will use Kartra to help our clients succeed:
Build membership sites on Kartra, including video, text, exercises, and illustrations.
Build mailing lists of people interested in the information products and other goods and services. Kartra maximizes and tracks delivery and open rates.
Build sales funnels and opt-in pages to build lists and sell information products and services.
Build pages to augment those of WordPress websites.
Host video on Kartra for use in marketing campaigns and information blogs. Kartra provides detailed analytics about who watches the videos and how far they watch. Offers and other marketing tags can be built into the videos.
Design and build sequences and automations. Say a person opts in to a seven part series on writing. Kartra can automatically send one part a day for seven days. Each mailing could include offers and other calls to action.
Integrate Kartra with WebinarJam to present information and marketing webinars.
Integrate Kartra with payment processors such as PayPal and Stripe to handle all payments.
Kartra integrates a suite of key services that would have taken many platforms such as InfusionSoft, MailChimp, LeadPages, ClickFunnels, Kajabi, and others to achieve.
If you have used or considered using any of these platforms, Kartra is absolutely for you.
The Genius of Kartra is that the platform integrates all of the essential tools in one easy to use and affordable platform.
Can you help people have better lives? Be healthier? Have abundance? Have better relationships? Improve their marketing? Grow their business? Be Happy?
Be Successful?
Are you helping people and businesses right now with your product or service?
Do you have knowledge people need?
Is what you got valuable enough to the right people for them to pay for it?
Many Ways to Help Your Ideal Client
How do you help?
Today it is easier than ever to reach people and share information.
Some of the ways include:
Social Media
Websites
Blog posts
Emails
eBooks
Online Courses
Video
Webinars
Coaching
Speaking
Much much more …
Chances are that you are doing some or all of these things.
Consider a Complete Membership Program Approach
Imagine how many people you can help with a Complete Membership Program.
Send helpful information through email.
Give them access to resources and online courses in a membership portal.
Invite them into your Facebook Group for conversation and Facebook Live events.
Offer eBooks on special topics.
Teach topics live on webinars.
Start small.
Grow with time.
Grow your memberships.
Help more people.
Make more money to allow you to help even more people.
Have an abundant life.
I Can Help You Help More People
It is easy to find people to tell you what to do.
Harder to find out how to do what is needed to implement.
Harder still to find someone to implement with you without a huge expense.
I have skills, experience, and tools to help you implement and market a Complete Membership Program, including some or all of the following:
Marketing Website with Blogging
Social Media Accounts and Campaigns
Sales Landing Pages
Email Marketing
Email Sequences for Members
Online Portals for Courses and Other Resources.
Copywriting
Help assembling, editing, and publishing content.
Marketing Strategies
Online payments of one-time purchases and monthly subscriptions.
Support for affiliate marketing.
Partner With Me
On a fee basis, the whole package is worth tens of thousands of dollars.
Assuming I love your offerings and we think there is a market, I can help build it out for a monthly retainer and a percentage of revenues.
Here is one possibility:
Small monthly retainer for building out the Complete Membership Program.
20% of sales revenues to share in the success.
20% of sales revenues available for affiliates.
As you prosper, I prosper.
You would earn 60% to 80% of the revenues, depending on how many sales are through affiliates.
Want to talk more?
Please send a note to gregdixon@sharedvisions.com to start the conversation.
Want to Do It Yourself?
I am working on a membership program to help people plan, implement, and market membership programs. A membership program program:-)
I will start by sending useful information though our Complete Membership Program Newsletter.
The site does not need to be fancy, but your need at least a basic site.
Here is what a decent website does for a business:
Functions at least as an online brochure for your organization.
Describes you, your products, and services.
Provides ways for people to contact you.
Can sell your products and services online.
Allow you to capture contact information if they sign up for your newsletter or free product.
An easy website address can be communicated through email, in conversation, on business cards, on webinars, on social media, in television and radio ads, and other communication and advertising media.
Post and Announcements provide good enticements for people to visit your site.
Can host your landing pages.
Provide information that would be expensive to provide with people in person or on the phone.
How The Marketing Wheel Works
With the Marketing Wheel Model, all of the marketing efforts direct people to the website in general or to specific landing pages on the website.
Those landing pages then entice the visitor to some sort of action which could be:
Buy something
Join a mailing list
Call for more information
Get into a sales funnel
Recommend you to others
More …
Why A Website Is The Best Hub
While it is possible to treat Facebook Pages and other platforms as a hub, here is why a website is better:
It is yours. You own the website and domain.
You have almost unlimited things you can do with the website.
Other platforms can disappear, change their terms of service, or lock you out.
You will have limited control over appearance, function, and traffic to your page.
Better to use the various other platforms to direct people to your website.
This morning I received an email from Marie Forleo about her Marie TV interview with Seth Godin.
The whole from the email sequence through blog post through video through follow-up discussion is a masterclass in marketing practice and proof of the value of list building.
Email Invitation
I am not sure what first enticed me to join Marie Forleo’s list in the first place, though I was glad I did today.
I have often used Marie Forleo TV as examples of how to do video right.
Marie is a fun and natural presence on video on her own and when interviewing someone.
The guests are usually amazing and cover a wide range of topics and interests. Seth Godin is a good example.
The videos have a good mix of onscreen quotes, tweetables, and ideas to remember.
There are now around 300 videos on Marie TV, starting with the first ones with Marie doing the video herself against a brick wall. Today you can get started with your smartphone.
Invitation to Discuss Online
Each video invites the viewer to share their ideas.
Pitch Perfect Branding
Every video starts with “Welcome to Marie TV, the place to be to build
Every episode starts with,
“You are watching marieTV, the place to be to create a business and and life you love.”
Each episode ends with,
“Stay on your game and keep going for your dreams. Because the world needs that special gift that only you have.”
I think Mario Forleo has helped improved the lives and businesses of hundreds of thousands of people around the world.
Calls to Action
The video, the blog post, the website have a number of gentle invitations:
Join the mailing list.
Download the free audio training, “How to Get Anything You Want”.
I signed up for B-School. I have had people say it was the best thing that had ever done for their business and I think it is the best program for online entrepreneurs.
My partner Bonnie signed up for The Copy Cure.
Takeaways For You?
You can do it too. Here are some of the things that Marie Forleo does that you can start building into your marketing strategy.
Here are some of the steps you can emulate:
Have a great website that acts as a hub.
Create great content that you give away for free.
Include easy ways for people to join your list.
Encourage sharing, which leads to more people signing up for your list.
Use many platforms for exposure. Marie uses email, facebook, YouTube, Podcasts, and other media outlet.
Offer great programs.
Over deliver value at every step.
I Can Help
I can help you plan and implement many of the marketing steps that Marie uses.
We don’t need to do at all at once. Marie took many years to build up her business to where it is today and made many mistakes along the way.
Contact me if you would like to start a conversation about your dreams and goals.
gregdixon@sharedvisions.com
Join My Free Newsletter
After all that, I would be totally remiss if I did not invite you to join my mailing list!
I will send out useful and actionable posts about writing and marketing to your inbox.
