Greg Dixon Digital Marketing

Share Your Stuff with Pages, Courses, Copywriting, and Kartra ++

Author: Greg Dixon (Page 4 of 5)

Create Your Kartra Project Roadmap For Success!

July 25, 2020 /
gray pavement road towards mountains
Photo by Johannes Plenio on Pexels.com

Do you want to create a course or membership site to share your special knowledge?

Have a product or service that you want to promote though a sales campaign?

Do you want to incorporate a regular newsletter into your business practice?

Do you want to create a Kartra website as a hub for all of your Kartra business activities?

Kartra Business Platform
See Kartra Features

Kartra is an amazing platform capable of supporting a wide range of businesses.

The rich Kartra features can implement marketing campaigns from simple to plans so complex that you need a large whiteboard to diagram!

Even simple has far more moving parts than you think.

Are You Overwhelmed By Complexity?

A journey of a thousand miles starts with a single step

Lau Tzu

You can tame the complexity by writing things down and organizing in manageable steps.

Here is the basic formula:

Clearly Identify Your End Destination

If you are not clear about your destination you could end up in the wrong location.

Take the time to think through what you want to do and especially why you want to do it.

Your chances of success will be much greater if you have a strong reason to chase your goals ~ a strong why.

Identify the Main Milestones Along the Way

A milestone is a marker a long the path or a short-term destination.

Where is your first stop on your journey?

From a Business Analyst / Project Planning Perspective, here are some possible milestones for your project.

  • Business Analysis
    Are you doing the right thing from a business perspective.
  • Technical Analysis
    What are the best tools to use for your journey. A fast car is probably not the best vehicle to get you from LA to Hawaii.
  • Design
    Block out the main steps required to get to each milestone.
  • Project Planning
    Put it all in a detailed plan with resource requirements, time estimates, cost estimates.
  • Implementation Plan
    How are you going to get the work done? Do it yourself? Contract out? Build a team?
  • Quality Plan
    Plan to test everything thoroughly.
  • Launch Plan
    Get it launched and market it!
  • Support Plan
    Plan to provide support for the project and provide continuous improvement after launch.

Kartra Project Roadmap Service

I can create a Kartra Project Roadmap with you.

We start with discussions about what you want to do with Kartra.

We work through the why’s and business questions.

Then we look for the best technical solutions. That will probably be Kartra, though there may be other components required and a small chance that Kartra is not the best choice for your project.

We then work through all of the project milestones listed above.

The main deliverable will be a Kartra Project Roadmap that you can use to implement the project.

You can do it yourself.

You can find a team to help you.

Or you can have me help implement the project.

Whichever path you choose, the Kartra Project Roadmap will make the journey easier with a greater chance of success.

Want to Get Started Now?

See the Kartra Project Roadmap Concierge Service along with a range of Kartra Whisperer Services. Perhaps the Kartra Project Roadmap should be first!

Great bonus memberships offered with the concierge packages:

  • Kartra Whisperer Masterclass
    Learn how to master Kartra yourself.
  • Launch Your Online Course in 14 Days with Kartra
    Help hundreds of thousands of people with your course or membership program and make money.
  • Marketing Media Transformations
    Essential marketing strategies such as copywriting, video, social media, and direct response marketing for your success.
  • Learn More

Have questions? Use the form below.

What is B2B Copywriting Anyway and Why Would You Want It?

July 22, 2020 /
apple laptop notebook office
Photo by Pixabay on Pexels.com

Like any acronym, the meaning of B2B is not immediately obvious.

Sounds like it could be a code word for something in one of the Fifty Shades of Grey books.

Could be, though I am not going to read through the books to find out.

B2B is short hand for Business to Business. Also sometimes written as B-to-B.

B2C is Business-to-Consumer. Sometimes written as B-to-C.

A Business-to-Business company provides products and services for other companies.

A Business-to-Consumer company provides products and services to consumers for personal use.

Business-to-Business Copywriting

Business-to-Business Copywriting can sound a little mysterious and a little intimidating for writers and businesses alike.

It need not be.

Simply put, companies need to tell other companies about their products and services, how they can help their business, and why to choose them over other solutions?

Most businesses use a lot of different ways of doing that, including:

  • Websites
  • Content Marketing Posts
  • Product Brochures
  • Product Manuals
  • Print Advertising
  • Radio Advertising
  • Social Media Content Marketing
  • Webinars
  • Product Overview Videos
  • Product Demonstrations
  • Email Marketing Campaigns
  • Email Newsletters
  • White Papers
  • Review Articles
  • Product Catalogs
  • Podcasts
  • Direct Response Marketing
  • Much more

Opportunities For Writers

The good news is that most successful companies do some or all of the above.

So they need lots of writers.

Chances are that you have worked in a few industries and have experience. Perhaps you sold office equipment, offered accounting services, worked in a salon, or was a specialist in some industry.

That experience is golden for Business-to-Business writers.

You can start in a niche you have experience in or have curiousity about and start there.

In most cases the writing needs to be clear and competent. It does not need to be salesy.

Chances are that potential customers are seeking out information about a product or service and simple need to know more to make a decision.

That is your mission as a copywriter.

The other good news is that there is far more demand for solid copywriters than there are copywriters.

So I suggest adding Business-to-Business copywriting to your list of writing services.

Study business copywriting that you like and model that.

You probably have a lot of competence already. And you can learn the craft from trusted teachers.

The most important thing is gaining experience doing it, starting with small assignments with a company.

Opportunities for Businesses

Chances are that you business could use more Business-to-Business campaigns and writing than you are currently using.

I can help you with many Business-to-Business copywriting projects.

Please contact me to discuss how I can help your business.

Greg Dixon

Is Your WordPress Website a Disaster Waiting to Happen? A Cautionary Tale

July 19, 2020 /
wrecked white airplane on gray sand. Don't let disaster strike!
Photo by Daniel Handl on Pexels.com

Is your website a Disaster-In-Waiting?

As someone who writes a lot, I love WordPress!

Simply write a post, make sure the SEO is good, select categories, and WordPress makes sure it is easy to find and share.

I am also addicted to GTranslate and put it on all my WordPress sites. I am not sure how many people use it, but I think it is absolutely amazing to have your site instantly translated to one of many languages.

The translations are likely to be imperfect, though I think they are helpful to non-English speakers.

However, I had experiences with my GoDaddy Ultimate hosting package that risked my websites for quite some time.

Running Out of Resources

Even though the sites on my GoDaddy hosting plan, including some near abandoned sites for clients now doing other things, the sites were extremely slow and I was getting reports of resource limitations.

Then JetPack started reporting that the sites were unresponsive because they were so slow to respond.

Then I could not add images or do much of anything with the sites because the file usage exceeded 250,000 files.

That is more than 200,000 more than I could account for with File Explorer.

Numerous calls to Technical Support revealed that they could not account for the number of files either and recommended purging some files on the account.

Here are some of the files I purged.

Email from Spammed Comments

The first area where I found a lot of files was in the mail folders.

Some of the WordPress sites had tens of thousands of comments waiting for approval.

I manually deleted the email messages from the email folders.

Removing the Comments from the Database

WordPress will allow you to delete comments 20 at a time.

That can take ages if you have over 80,000 comments!

A plugin like WP Bulk Delete can help you purge the comments quickly.

Preventing Spam Comments

WordPress defaults to Allow Comments and Allow Pingbacks and Trackbacks.

I recommend turning these off on individual posts and in the general settings.

There are various plugins to block spamming and a security plugin like WordFence can help secure your site.

Remove Unused Themes and Plugins

I resisted the idea that removing themes and plugin could eliminate tens of thousands of files.

Turns out WordPress is a real file pig!

Deleting a single Theme would sometimes eliminate many hundreds of files.

Who knew!

I was eventually able to remove enough files so that I could install a plugin or add a photo.

Backup. Backup. Backup!

An incompatible plugin or a theme update can leave your WordPress website FUBAR (military slang, look it up).

You can’t log in to fix the problem. Your only recourse is the restore the entire site from a backup.

If you have not installed a backup service or done a manual backup, you may find the hosting company can’t help you either.

So when WordPress tells you to backup the site before making certain changes, heed the warning.

Keep WordPress, Plugins, and Themes Current

If you don’t keep the various components up to date, you might find that you can’t update the components at all. Not a good place to be.

Again, backup before updating anything!

Beware the Hosting Plan Upgrade

I was able to restore my account back to being slow and unresponsive.

So I decided to upgrade to a GoDaddy Launch plan, which is a Virtual Private Server.

The GoDaddy rep said that I would lose nothing and and the migration would take up to 48 hours.

After 48 hours of Coming Soon! Messages, only one of my websites would load.

It turns out that the migration did not update the Add-On domains properly.

I few more calls to technical support and another 48 hours, the sites gradually came back online.

So the sites were down for four days.

Your Hosting Company May Not Have Your Back

Before there was WordPress, I created a system for data-driven websites using ColdFusion and MS SQL Server.

I paid quite a lot monthly to host a Superb.net because they considered it a Legacy platform.

Superb had been great about fixing problems with MS SQL Server and ColdFusion on the rare occasions when there was a problem. Mostly SQL Server logs building up and ColdFusion stalling.

Then one day MS SQL Server Crashed and they could not fix it.

Turns out they had no backup of the server either.

Then the web server itself was hit by ransomware.

Toast.

Turns out they had no backup of that either.

Backups from a year ago would have helped.

But Nada.

Be Prepared! Avoid Disaster!

The lesson in this is that you need to have backups of all your important sites so that you can recover if needed.

Backup so that you can recover, even if the hosting company goes out of business.

Don’t let your WordPress website be a disaster waiting to happen.

Why Kartra is Different

When you use a hosting account for a website, you are renting space on a server, use of the webserver, and a connection to the internet.

You are responsible for all backup and security.

Kartra runs on Kartra services.

Kartra is completely responsible for the backup and security of your account.

A problem on their servers will cause problems for tens of thousands of accounts.

They protect the servers with all of the backup and security needed to keep all of the Kartra accounts and their business safe.

Why Kartra Won’t Replace WordPress

Although you can create beautiful websites with Kartra, there are a few things missing that WordPress provides.

  • Search
    Visitors cannot search the site like they can with WordPress.
  • Blog Posting Management
    Blogs are automatically presented newest to oldest with a rich set of categories to help the visitor browse.
  • Near Endless Configuration
    No matter what you want to do, there is probably a plugin for it or you can create one.

I prefer Kartra for simple websites with few pages and a landing page and marketing focus.

I prefer WordPress for pumping out a lot of content.

Kartra-WordPress Hybrid Solutions

You can have the best of both worlds with a hybrid solution.

You can embed a Kartra page into WordPress using the Blank Slate plugin.

You can use subdomains to blend the two.

For example, www.YourSite.com could be your main WordPress site.

Programs.YourSite.com could link to Kartra pages.

Or Vice-Versa.

You have options.

— Greg Dixon

Kartra Ad
Learn About Kartra

Want Help Securing Your WordPress Site?

Use this form to start a disccussion.

Kartra Review and Tuneup Package ~ Let’s Get You On The Road to Success!

July 19, 2020 /

Are you new to Kartra and not sure if you are using the platform effectively?

Here are some things you may need help with:

  • Setting up your profile.
  • Adding Team Members.
  • Linking your products to landing pages.
  • Connecting payment processors such as PayPal and Stripe.
  • Setting up mailing lists and tags.
  • Creating email sequences.
  • Setting up membership sites.
  • When, where, and why to use Help Desks.
  • Putting it all together in Campaigns.
  • More secret tips …
empty highway overlooking mountain under dark skies
Photo by Sebastian Palomino on Pexels.com

The Kartra Review and Tuneup provides a review of your plans and Kartra account to make sure you are on the right track.

I can show you how to tune up some of the items or I can tweak them for you.

We start with a Zoom or phone meeting to talk about what you want to do with Kartra and the areas where you need help.

Then I review your Kartra account and either show you how to fix minor issues or make the corrections myself.

In many cases, that will be all you need to get going.

I am also available to work with you over a longer period of time at various levels.

Please see a comprehensive list of Kartra and Marketing Media Transformation Services.

If you need to discuss, please write me at greg@gregdixonwriting.com to start the conversation.

Let’s get you up and selling with Kartra!

Bonus Offers

Each of the Kartra and Marketing Media Transformation Services comes with free access to the following membership programs:

  • Kartra Whisperer Masterclass
  • Launch Your Online Course in 14 Days with Kartra
  • Marketing Media Masterclass
Learn More

Contact Us

Launch Your Online Course in 14 Days with Kartra!

July 6, 2020 /
Launch Your Online Course in 14 Days Roadmap
Download Free Roadmap

One of the best things you can do for the people you serve and for yourself is to launch and sell an online course.

Help hundreds or thousands of people instead of a few people one-on-one.

The free Roadmap walks you through all of the steps from choosing your course topic to launching.

Download the Roadmap to see if this process would work for you.

Special Offers

  • Free Launch Your Online Course in 14 Days ~ Roadmap
  • Launch Your Online Course in 14 Days ~ Membership Course
  • Launch Your Online Course in 14 Days ~ Done With You

Affiliate Opportunities

Learn More

Market Your Online Course to Transform Lives ~ Marketing Plan

July 5, 2020 /

Online Courses and Membership sites can transform the lives of people who need what you teach.

Expand your influence and create abundance with your online course.

When ready to launch, the marketing plan looks like this:

Overall Strategy

  • Generate awareness and interest in the online courses.
  • Build lists of interested people.
  • Offer bonuses and gifts  to entice people to try the products.
  • Make irresistible offers.

Marketing Actions

  • Build a website that has information about the author, workshops, online courses, and personal coaching available.
  • Have clear Call To Action statements, buttons, and links for signing up for a free newsletter and notices about product releases and new blog posts.
  • Have pages and purchase buttons for each offering.
  • Use sales funnels where appropriate.
  • Post blog posts regularly using content from the information products.  The strategy is intended to:
    • Demonstrate value by providing useful information.
    • Provide a place to receive organic traffic through Search Engines.
    • Present a Call To Action (join mailing list, purchase product, sign up for a workshop, …)
  • Post entries on social media pages such as Facebook, Pinterest, Google+, LinkedIn, and others to do the following at various times:
    • Announce the website
    • Provide links to blog posts that followers may be interested in.  The strategy is to give information of value even if most people will not end up being customers.
    • Provide launch and product information as appropriate
  • Send out emails to our people on our personal contact lists to announce the site and encourage them to sign up for the free newsletter.  These notes are best made as personal as possible and short.
  • Send regular newsletter to mailing list subscribers.  These are likely to contain brief summaries and links to recent blog posts as well as news about product offerings.   Again, we want to provide valued information and not simple a sales pitch if we want people to continue opening the messages.  We are playing the long game.
  • Have links to specific landing pages on each book, bookmark, business card, and handout given out at special events and speaking engagements.
  • Issue press releases.
  • Look for speaking engagements.
  • Network.
  • Use direct response marketing (postcards, shock and awe gift packs).
  • Be available for interviews.
  • …

Leave No Stone Unturned

Consider all means of getting the word out about the products and services.  There are 1.8 Billion websites and growing by the second, so it is not easy to get noticed in the noise.

Download my free roadmap to Launch Your Online Course in 14 Days with Kartra.

Launch Your Course in 14 Days Roadmap
Learn More

Kartra Whisperer Masterclass Program

May 20, 2020 /
Kartra Whisperer
Want to be a Kartra Whisperer?

Do you need a Kartra Whisperer?

Do you want to become a Kartra Whisperer?

You are in the right place if you want to learn how to get your Kartra account earning money for you quickly.

Don’t Know What Kartra Is?

Kartra is an all-in-one marketing, email, and membership program that offers the following services.

  • Kartra Checkouts
  • Kartra Pages
  • Kartra Leads
  • Kartra Funnels and Campaigns
  • Karta Mail
  • Kartra Memberships
  • Kartra Videos
  • Kartra Helpdesks
  • Kartra Calendar
  • Kartra Forms
  • Kartra Affiliates
  • Kartra Agency
Kartra Ad
See Kartra Marketing Page with 14-Day Free Trial

Similar platforms to compare it with include InfusionSoft, Kajabi, and ClickFunnels. All good platforms.

Kartra Whisperer Masterclass Program

Kartra has a lot of moving parts and takes some time to get them all to work together quickly and effectively.

The membership program will help you understand and use the best of what Kartra has to offer.

The Kartra Whisperer Masterclass Program is for you if you are asking questions like the following:

  • How do I set up Kartra?
  • How do I add users to my Kartra account?
  • How do I set up a landing page in Kartra?
  • How to configure a product in Kartra?
  • Why does my product configuration show as incomplete?
  • How do I connect a payment form to a payment processor such as PayPal or Stripe?
  • What is an email sequence, and would I want to use it?
  • Can I embed other video players as well as Kartra Video?
  • How do I use the Done For Me funnels and campaigns?
  • How does the Kartra Affiliate program work?
  • How does a Kartra affiliate get the links to promote my products?
  • What can I do with Kartra Pages?
  • Can I build an entire website in Kartra?
  • Why would I want to create a Kartra Helpdesk?
  • How do I set the base currency in Kartra?
  • How do I assign different messages to different team members in Kartra?
  • What are the options for paying affiliates?
  • What is a Kartra JV Broker?
  • Can I use Kartra to manage my email newsletter?
  • How can I reuse sections in Kartra Pages?
  • What is the difference between a Membership and an Online Course?
  • What kind of media can I use in a Kartra Membership?
  • Can I have different access levels in a Kartra Membership?
  • How do I set up different pricing options in Kartra?
  • Does Kartra handle multiple payment options?
  • How do I set up Kartra to process monthly subscription payments?
  • Can I use both Kartra and WordPress to promote my business?
  • How do I configure the SEO of a Kartra Page for posting on Social Media?

My Experience with Kartra

I learned about Kartra because I was a client of founder Andy Jenkins. I had purchased his Video Boss program and liked his style.

I was a beta tester for Kartra before the launch.

After the launch, I subscribed to the Starter Plan and have used most of the Kartra features for myself, partners, and clients.

We outgrew the Starter Plan, and I am now at the Silver level.

I also provide Kartra Concierge services to help people get going or to sort out problems with their Kartra pages and configuration.

How Does the Kartra Whisperer Membership Program Work

Membership is often a program that grows over time and has more group interaction.

Kartra calls its online content area a membership, so the distinction between a course and a membership program is arbitrary.

Here is what you will receive with the Kartra Whisperer Membership Program:

  • Receive regular tips and videos through email.
  • Join live presentations with question and answer sessions in a private Facebook group.
  • Access a growing collection of tips, videos, and resources in a Kartra Membership area.
  • Receive new tutorials and resources based on the questions asked in email and the private Facebook Group.
  • Share tips and help each other in the private Facebook Group.

Coming Soon!

Meanwhile, let me know what you want to do with Kartra and what the top three things are that you want to learn first!

Complete for form below to join the waitlist. We will send you a special offer for the launch.

Dave Dee’s Perfected Virtual Event Blueprint

May 11, 2020 /

One of my favorite marketing experts is Dave Dee. I got to know Dave Dee when he was a trainer for GKIC, now called Dan Kennedy’s Magnetic Marketing.

Dave Dee has posted many great marketing videos on his YouTube channel.

This one is on the Perfected Video Blueprint.

Dave Dee’s Perfected Virtual Event Blueprint

The sales funnel is at once simple and subtle. Notice that at each stage Dave coaxes the prospect to book an appointment.

Also not the emails sent to people who did not attend and also to people who attended but did not book an appointment.

The same approach can also apply to selling a product or membership. High end services are best promoted with an appointment.

Sign up for Dave Dee’s daily newsletter at https://davedee.com/. It is always entertaining and insightful.

I also recommend his book, Sales Stampede.

Most everything you need to improve presentations and sales is in the book.

In case you are wondering, I have no affiliate connections with Dave Dee.

I simply think he can help you succeed.

Need help with webinars and sales funnels?

Contact me at greg@gregdixonwriting.com

Kartra Whisperer At Your Service

May 2, 2020 /
Kartra Whisperer Concierge Services
Kartra Concierge Services

Want to achieve success faster with Kartra?

Kartra is a fantastic all-in-one platform capable of providing almost everything you need to thrive as an online business.

Create stunning landing pages and content pages.

Implement simple or insanely complex sales funnels.

One of my favorite features is email sequences. Write a short or long series of emails that go out at intervals you set. Perfect for short courses delivered by email or as part of your sales strategy.

More compulsive!

Write emails and broadcast them when inspired. Many of the successful markers I follow, such as Dave Dee, Kim Walsh Phillips, and Ray Edwards, send out email every day.

Add in membership sites, video, help desks, payment gateways, affiliate programs, and a growing ability to create gorgeous websites, and you have a very powerful marketing toolbox.

Comparable platforms include InfusionSoft, Kajabi, and ClickFunnels. All great platforms that do similar things.

Many Moving Parts

With Kartra and all of the other platforms, there can be a lot of moving parts. You may have seen sales funnels graphed out that make your head spin.

And sometimes, it takes some time to figure out how to get the parts to work together.  

One stumbling block is connecting a sales funnel with a product. You need to complete the two separately, then connect them.

I was a beta tester for Kartra and have had experience with most of the features and quirks.

Kartra Whisperer Services

There are many ways I can help you with your projects:

  1. Coach you through the subtleties to do it yourself.
  2. Work with you to implement Kartra components that you need.
  3. Do it all for you.  

Tell me what you want to achieve, and I will design and build a Kartra solution for you.

Learn More

Working with WordPress and Social Media

As much as I love the page design capabilities of Kartra, I prefer WordPress for content. The blogging, categories, and search capabilities of WordPress are excellent for putting out a lot of content.

I write a lot of content for many different websites and integrate with Kartra and Social Media to create effective campaigns.

To Your Success

No matter where you are at in implementing Kartra into your business strategies, I can help you achieve success faster.

Tell me about your project.

Kartra Ad
14-Day Trial Available

See:

« Older posts Newer posts »

Top Posts & Pages

Translate

Click here to register for Put Your Success on Auto Pilot with Natalie Ledwell.

© 2024 Greg Dixon Digital Marketing

Theme by Anders Noren — Up ↑