Business traffic specialist Roy Dickan and I have combined our superpowers to offer Total Traffic and Conversion to amplify your business.
Roy increases your online presence and creates traffic. I use business tools like Kartra to create landing pages, sales funnels, memberships, and online courses to convert the traffic to customers and clients.
Free Masterclass
We offer free Total Traffic and Conversion masterclasses on Wednesdays to learn some of our secret sauce.
I am launching a new program to help you take action on creating a life and business you love.
The Business Transformation Alchemy Program is both a process and an action plan to take the steps to manifest and implement the transformations you seek.
Part coaching, part training, and a lot of Done-With-You.
I have a lot of skills and tools in my Transformation Alchemy Treasure Chest.
After long anticipation, Kartra recently add searches and quizzes to the mix. Can it replace services like Typeform, Interact, and Bucket.io? That will depend on what you are doing with the other services. My first impression is that Karta has done a good job with this and the integration and automation make it a great addition for Kartra users. I will run through creating a simple survey.
I am starting a free training series called the Course Creation Alchemy Formula. Learn how to plan, validate, create, market, and launch your course quickly to generate our gold for the people you serve.
This is especially for you if you have attended workshops by Kim Walsh Phillips, Danny Iny, Stu McLaren, Amy Porterfield, and others and have been inspired to launch your own course.
You may already have the roadmap in mind and simply need to bring it alive.
Although Kartra is my platform of choice, many of the insights in the course can be applied to other platforms such as Click Funnels, Kajabi, Thinkific, and Keap (formerly InfusionSoft).
Kartra is an amazing all-in-one business platform with all of the tools to create, launch, and sell courses and memberships. Services and products too.
Do you have something burning inside you that wants to launch!
A book?
A course?
A membership site?
Something the world does not yet know it needs?
You Can Do It!
I am starting a series of presentation a called How to Launch Damn Near Anything.
Here are some of the topics spread over a number of episodes:
Assess the best project to launch You want to look at a number of possibilities and aim for the best one for you, which is like to by something you love to do, offers something the people want or need (even if they do not know it yet, and will have potential to give you abundance (however you define that. Could me money).
Brainstorm Your Ideas
Create a Plan for Your Success
Build Your Product or Service
Deliver
Market ~ How to Build Your Sales Funnel
How to leverage the first launch to multiple levels and multiple versions of your launch nugget
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Zoom meetings, Live Streaming, and other video presentations have become our new normal. Make sure you are presenting a quality image of you online to give people confidence in you. Look professional or at make sure people can see and hear you well.
Take a look at your image on the screen from the viewer’s perspective. Does that person look professional?
Lighting
I am amazed how many people who should know better look like they are presenting from a garden shack.
The main problem is inadequate or poorly positioned lighting.
Make the best use of what you have.
Turn on all of the lights.
Make sure there are no lights visible to camera behind you.
Sit by a window with natural light in front of you or to the side. A 45 degree angle works well.
Add more lighting.
I use an inexpensive soft-light from amazon. Household lamps, shop lights, LED lights, and reflective surface to redirect light on to your face can help.
Tip: You can bounce harshe lights off of walls and ceilings to avoid glare and reflections in your glasses.
Camera
Sadly, most laptop and desktop computers have disappointing cameras built-in. Chances are that your phone has a much better camera built-in.
Attention to lighting will help the camera.
Consider getting a quality separate webcam that clips on to your computer or sits on a tripod.
Microphone
Most of the time the microphone built into your computer is adequate.
Sometimes there can be problems with noise from the computer, echo, or poor quality.
You can get better sound by using a headset or adding a stand-alone mic.
There are many many options.
I use an iRig HD microphone that sits on a little tripod. It has fantastic sound and can also plug into an iPhone for interviews.
There are many similar and inexpensive mics available at Amazon and local stores. Your local music store likely has a good selection.
Many podcasters are now using large condenser microphones on a mic stand. Looks cool and sounds great.
Natural Backgrounds
Try to have a nice looking background in the shot. Nice shelves with flowers and books can look good. Avoid the possibility of your partner coming out of the shower naked, forgetting that you are live!
Virtual Backgrounds
We broadcast from our motorhome and do not have a good natural background.
So we use green-screen that we made from foam board and green paint that we bought at Michaels. We cut the board to fit the contour of the dining area in our Class-C motorhome.
The newer computers have enough video processing power to use a virtual background. A plain colored wall or green screen will help.
Scripting Tip
Most people do not sound natural reading from a script.
However, it is usually worth the time to write out a script to help clarify your message.
Outline Tip
You can take a small flip notebook and write the title of your talk and say 5 main points.
Hang it over your computer screen as close to the camera as possible so that you can glance at if needed.
Just Do It
You will get better with practice. So simple setup up your lighting and microphone to make you look good and broadcast often. Every day is good.